library_books NuMéxicana

Upon entering this custom t-shirt & gift shop you might think you have teleported to New York’s Soho or Toronto’s Queen St. West… but this eclectic bit of urban coolness is confidently at home in Santa Lucia, Centro, Mérida.

Tejon Rojo founder Annie Farias conceived her quirky méxicana boutique theme in 2012 after stints in design schools in México & Spain.  

Starting with screen and sublimation-printed original t-shirts, Tejon Rojo expanded into all kinds of hand-stitched streetwear featuring various cultural memes & icons. The ubiquitous Frida and traditional 'sugar-skulls' are fan favorites.

Add in some hand-picked accessories, baseball hats, a few classic sweets and you have a wonderfully weird boutique experience in the heart of colonial México.

Cool custom-designed t-shirts, accessories and souvenirs, many inspired by México's rich history of TV, film, music & ›››